Keller Williams is a technology company, a world-class training organization, and a force to be reckoned with. This trifecta – only possible because of outstanding contributions by incredible agents has solidified our standing as the number one real estate company. And, it has built a true house of excellence in the luxury real estate space, as evidenced by your market position.
$33.5B
25,343
Keller Williams agents lead in luxury home sales. And, now, with this in mind, we are partnering with agent like you to reinvent what luxury means at our company.
We heard from top luxury agents that more value was required to underscore their position at the top of the market. Together, we elevated the look and the language of the KW Luxury brand and transformed our community from a buy-in to an earn-in model.
The qualification for our new earn-in model is established at a local level, to truly ensure that the standard of excellence is met. For further details on eligibility, please reach out to your market center leadership.
We are also ensuring that all Keller Williams agents with a qualified luxury listing have access to much of the value and elevated brand story of KW Luxury.